by Arturo Garcia Rosa - President & CEO, SAHIC Group

A recent report by Phocuswright confirmed that tourism in Latin America will continue to grow and predicts that the gross value of accommodation and flight bookings will reach $95.8 billion by 2027.

This news is excellent information for the market, especially for the hotel industry, which generates new opportunities for investors in Latin America and the Caribbean.

Along with this scenario, an aspect that will increasingly move the accommodation sector comes into play: artificial intelligence.

Research by SiteMinder showed that 75% of travelers want to use AI in their accommodation trip, but they would not want the entire experience to be managed by robots.

These figures show us that the hotel industry must be attentive to increasingly dizzying changes. Only in this way will it be possible to anticipate the needs of guests and offer the experience that travelers are looking for.

Therefore, participating in SAHIC 2025, in Rio de Janeiro, Brazil, should be your next decision. The meeting with the main leaders will address the most relevant issues for the sector.

See you in Rio!