PROGRAM
2025

As a Latin American forum targeted to a worldwide audience, we take special care of our attendees providing simultaneous interpretation (Portuguese - English – Spanish) in all sessions. This advantage encourages interaction among participants, indispensable for achieving a good business and discussions environment.

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Sunday, March 23

All hours are expressed in EST

7:00 pm - 10:00 pm

Enjoy an Inmmersive Pre-Forum Cocktail Reception - Network, Connect, and Enjoy in a Unique Ambience!

Monday , March 24

8:00 am - 6:00 pm

Registration - Badge pickup

8:00 am - 9:00 am

Networking Express - A great way to break the ice | Rio de Janeiro 3

Meet, exchange business data and then move on to the next person. Introduce yourself to numerous strategic contacts in 60 minutes.

8:30 am - 9:10 am

Networking Coffee | Sponsors' Exhibition

General Sessions | Rio de Janeiro 1 -2

9:15 am - 9:45 am

Opening Conference - Welcome remarks

9:45 am - 10:15 am

I-Talk

Exploring the Economic Horizon: Insights into LATAM, Brasil & The Caribbean's Economic Outlook. What has happened in the last 12 months, and what is ahead? Uncover the latest global trends and regional forecasts and know how can they affect the hotel and tourism industry.

10:15 am - 10:40 am

I-Talk

Hotel Performance in Latin America & The Caribbean: Trends, Insights, and Future Outlook. Learning from the Past to Shape the Future in Latin America and the Caribbean

10:40 am - 11:20 am

Keynote Session

Powering the Future of Hospitality: Exclusive Insights from Global Leaders

11:20 am - 11:55 am

Debate Panel

Redefining Investment Strategies: Adapting to a New Global Landscape. With a global scenario shaped by new political leadership, changes in trade policies, and adjustments in financial markets, what strategies are investors adopting to navigate this new reality? This panel will explore how these global dynamics are transforming capital flows to Latin America and other emerging markets, and how the hospitality, tourism, and real estate development sectors can position themselves to attract investment.

11:55 am - 12:35 pm

Debate Panel

Focus on Brazil: Opportunities and Challenges in the Growth of the Hotel Sector. What You Need to Know to Do Business in a destination coveted by foreign investors and primarily controlled by local investors?

12:40 pm - 02:10 pm

Networking Lunch + Hospitality Contribution Recognitions 2025 | Spirit Bar & Swimming Pool Terrace

02:10 am - 03:30 pm

Thematic Round Tables 
Network and interact during these thematic working meetings aimed to expose common challenges, share experiences and best practices, whilst stimulating collaboration. Meet among attendees in these co-working spaces that invite to open discussions and interactive conversations in a less formal setting to bridge and link.

Round One - TRT 1 | Rio de Janeiro 3 Meeting Room

Is Franchising the Growth Engine of Today’s Hospitality Industry? Understanding Brand Value-When to Consider?-Analyzing Development Stages and Segments for success - Modern Agreements and Trends

Round One - TRT 2 | Copacabana Meeting Room

Innovation, Technology, Architecture/Design, F&B, and Talent: Future-Proofing Hospitality Projects. Reshaping the future of hospitality projects. This session explores how scalable solutions, thoughtful design, and people-centered strategies can future-proof properties, enhance guest experiences, and drive profitability for owners and investors.

03:30 pm - 04:10 pm

Networking Coffee Break | Sponsors' Exhibition

General Sessions | Rio de Janeiro 1 -2

04:10 pm - 04:50 pm

Debate Panel

Branded Residences: The Fusion of Luxury and Hospitality in 2025. With rising construction costs and increasing customer expectations for amenities, branded residences have emerged as an essential component in luxury development, whether in urban or resort settings. What Shapes and Forms will Branded Residences Take in Coming Years? Is it viable to extend this model to the midscale and lifestyle segments? Could Latin American countries, with lower average incomes compared to more developed nations, be the perfect setting to test this hypothesis

4:50 pm - 5:30 pm

Debate Panel

Industry Insights: Hotel Leaders Reflect and Look Ahead

05:30 pm - 06:00 pm

Debate Panel

Leadership: Women Redefining the Future of Hospitality and Tourism

06:00 pm - 06:15 pm

Inspiring Session

Innovation and Resilience in Tourism: The Vision of a Global Leader

6:30 pm - 8:30 pm

Networking Cocktail | Spirit Bar & Swimming Pool Terrace

Tuesday , March 25

8:15 am - 8:55 am

Networking Coffee | Sponsors' Exhibition

General Sessions | Rio de Janeiro 1 -2

8:55 am - 9:00 am

Welcome back remarks

9:00 am - 9:15 am

I-Talk

Climate Justice

Why should businesses engage in climate justice? What is the industry currently doing? What should the industry do?

9:15 am - 09:50 am

Debate Panel

Regenerative Tourism and Experiential Hospitality – The Future of Holistic Travel

How can hospitality evolve from sustainability to regeneration? In this panel, regenerative travel visionaries will share how their projects are transforming destinations and communities, creating a deeper connection between travelers and the environment. Explore how immersive experiences and co-evolving practices inspire interconnectivity and present unique opportunities for investors shaping the future of hospitality.

09:50 am - 10:05 am

Keynote Session

A 20-Year Journey of Success

10:05 am - 10:25 am

I-Talk

2025 Demand and Pricing Trends for Latin America, Brazil and The Caribbean

10:25 am - 11:00 am

Debate Panel

Successful Models and Best Practices with Global Potential

11:00 am - 12:30 pm

Thematic Round Tables | TRT Round Two
Network and interact during these thematic working meetings aimed to expose common challenges, share experiences and best practices, whilst stimulating collaboration. Meet among attendees in these co-working spaces that invite to open discussions and interactive conversations in a less formal setting to bridge and link.

Round Two - TRT 3 | Rio de Janeiro 3 Meeting Room

One Panel Wasn’t Enough: Branded Residences Deserve Their Own Table! Unpacking the Model Redefining Hospitality – What’s Still Left to Understand (and Ask)?

Round Two - TRT 4 | Copacabana Meeting Room

Money matters - Funds, Banks, Investment Consultants and Advisors Roundtable -Strategies securing access to capital in a changing landscape

12:30 pm - 02:00 pm

Networking Lunch | Rio de Janeiro 1 -2

Announcement SAHIC 2026

02:00 pm - 02:30 pm

Debate Panel

All-Inclusive 2.0: Redefining the Guest Experience for the Next Generation

The all-inclusive model has evolved, and this panel will explore how leading hotel chains are innovating to attract the next generation of travelers. From personalization to exclusive and sustainable experiences, we will discuss how hotels can adapt to changing consumer expectations without losing the essence that makes the all-inclusive model so appealing

02:30 pm - 02:45 pm

Inspiring Session

02:45 pm - 03:20 pm

Debate Panel

Positioning Latin America as a Key Investment Destination Amid Global Economic Shifts

What Makes a Destination an Attractive Opportunity for Hotel Investment? Experts from across the region will share insights on the policies, incentives, and opportunities that make Latin America a pivotal player in the global investment landscape.

03:20 pm - 03:35 pm

I-Talk

Real Estate Funds: Strategies, Challenges, and Opportunities in an Evolving Market

03:35 pm - 04:05 pm

Debate Panel

Midscale Hotels: Driving Growth in Accessible Hospitality

04:05 pm - 04:25 pm

AI - Blockchain - Cryptocurrency

04:25 pm - 04:40 pm

I-Talk

What’s on the Brands’ Not-To-Do List for 2025?

In an increasingly competitive environment, brands must not only innovate but also avoid mistakes that can harm their reputation and customer connection. Which are the missteps that hospitality and tourism brands must avoid in 2025. From poorly executed digitalization to failing to meet sustainability expectations, experts will share what should not be part of the strategy for a brand that aims to remain relevant and successful.

04:40 pm - 05:05 pm

Debate Panel

The Owner’s Perspective: Navigating the Future of Hospitality Investments

Asset management, financial challenges, and how they maximize return on investment in a highly competitive sector. The discussion will explore owners’ priorities, from selecting operators to adopting new technologies, and how the changing expectations of guests are influencing their strategic decisions.

05:05 pm - 05:25 pm

Closing Remaks

Vision 2030 – Future Challenges and Opportunities for the Tourism and Hospitality in the Region

05:30 pm - 06:30 pm

Final Toast at the beach

This is a preliminary agenda subject to change