by Arturo Garcia Rosa - President & CEO, SAHIC Group

Tourism and, consequently, the hotel industry have been playing a bigger role in the Gross Domestic Product (GDP) of countries in Central and South America and the Caribbean every year. This highlights the sector's relevance and opportunities for new investment.

A recent report by the World Travel and Tourism Council (WTTC) showed that South and Central America and the Caribbean will end 2023 with tourism accounting for 9.1% of the GDP. And the expectation is that in 10 years' time, this percentage will rise to 11.4%.

This growth is the result of two things: the post-pandemic and, above all, the investments that national governments have been making when it comes to promoting their destinations. More and more, countries understand the importance of attracting foreign visitors and encouraging domestic travelling.

That being said, the benefits are countless and healthy: after all, travelers drive hotels and destinations, which in turn spark the interest of new investors, eager for business opportunities in Latin America and the Caribbean.

And that's when the players meet at SAHIC 2025: to discuss real business opportunities in the region.

Register now and be one of the 350 executives who will be in Brazil in 2025.