By Diogo Canteras, Founding Partner HotelInvest

Brazil has a deep appreciation for residential properties with strong tourism appeal. Every major capital city has nearby destinations known for their second-home markets. Even in regions close to Northeast capitals and Rio de Janeiro—both of which boast stunning coastlines—smaller coastal towns with less dense, more natural beaches attract affluent buyers seeking vacation homes for occasional leisure use.

The post-Covid era has reshaped demand, driven by increased workplace flexibility and a heightened focus on leisure and travel. As a result, property values have risen, and interest in new developments has surged. Developers quickly recognized this shift, acquiring land and launching projects tailored to this evolving market.

A key realization was that these properties would be far more attractive if they offered essential services for occasional users. Maintenance, housekeeping, security, and vibrant common areas became major differentiators for potential buyers. The option for short-term rentals—helping offset ownership costs and even generating rental income—further enhanced the appeal.

Developers soon understood that integrating hotel operations into these projects could elevate service quality and add brand credibility. This approach not only made the developments more attractive but also improved sales velocity and pricing.

With numerous projects currently being planned or launched, this trend is proving beneficial not just for developers but also for local tourism. By attracting a higher-quality, less seasonal visitor base, these developments contribute to the diversification and enhancement of regional tourism infrastructure. The future looks promising—stay alert for opportunities!