Luca Franco is a globally recognized leader in luxury experiential hospitality, pioneering transformative travel experiences that seamlessly blend luxury with nature. As the CEO and Founder of Luxury Frontiers, he has led the development of award-winning eco-lodges, tented camps, and nature-based resorts across six continents, always prioritizing sustainability, authenticity, and innovation.

With over 30 years of experience in hospitality investment and real estate development, Luca has forged strategic partnerships with leading global brands, including Four Seasons, Aman, Ritz-Carlton, and Six Senses. His expertise in business development and investment structuring has positioned Luxury Frontiers as a trusted partner for high-value, sustainable hospitality projects.

A passionate advocate for regenerative tourism, Luca is shaping the future of the industry through groundbreaking projects that restore ecosystems, celebrate cultural heritage, and redefine the relationship between luxury and the natural world. Having lived in 10 countries and traveled to over 90, he brings a truly global perspective to his work, continuously driving innovation in the hospitality space.