Roland is currently heading up negotiations and expansion initiatives for Premier (Ashford Inc.) in North America, Mexico and the Caribbean responsible for expanding Premier core business: interior design, architecture, procurement and project management services.  As a critical component of Ashford’s $8+ billion portfolio (120+ hotels / 26,000 rooms), Premier is instrumental in delivering annual asset renovations/constructions in excess of $400 million annually.  Roland will also be tasked with seeking and underwriting investment opportunities for Ashford Inc. in the region.

At HotelAVE, a leading Asset Management and Advisory company, Roland was tasked to significantly expand and consolidate a growing portfolio in the Mexico/Caribbean region consisting today of 15+ prominent assets in the upper upscale and luxury segment.  Additionally, Roland was the regional practice leader delivering HotelAVE processes and expertise in the region.

In a former role, Roland was Founder & Principal at Hospitality Advisors, a focused boutique firm targeting quality engagements in the company's areas of expertise: advisory, acquisition/disposition and branding review/assessment. 

Prior to launching HA, Roland oversaw all development activities for the Carlson Hospitality Group in the Caribbean, Mexico and Latin America drastically expending the company’s presence to over 70 hotels in LatAm.

In his leadership role over the last 25+ years, Roland has successfully acquired, built and negotiated large hotel portfolios including a number of luxury & first-class hotel assets, positioning several prominent international hotel companies as prime owner, operator and franchisor in various segments (Luxury, Upscale and Select)

Roland is a graduate of Arizona State University, USA, and Université Toulouse 1 Capitole, France, where he respectively obtained an MBA in Finance and a Master of Economics, and also is a Certified Hotel Administrator.  He is fluent in English, Spanish and French, proficient in Portuguese.